BLOGS
2019-02-18
The difference between advertising machine and self-service terminal, we from the complexity of the machine structure, cost, use environment to distinguish.
1, the structure of the advertising machine itself is relatively simple, the whole machine shell is relatively uniform, there is not much difference, you can buy ready-made shell material to assemble the machine, timeliness will not be too big, so the advertising machine competition is very fierce. Market homogeneity serious, because no one through spend a lot of manpower, material resources and financial resources to change advertising machine design is novelty, even if has a powerful manufacturer to innovation, but in this era of information is extremely strong, quickly into routinization, market-oriented, so lead to the advertising machine on the market quality good and bad are intermingled.
2, the self-service terminal industry products, relative to the advertising machine complex degree is high, the integration of the function modules are also more with less, such as: touch module, advertising screen, id identification module, thermal printer, card reader, keyboard password, A4 laser printers, invoice of stylus printer, camera, fingerprint identification, qr code scanning module, card machine, UPS power supply, etc. Without skilled artists, high-level structural engineers and professional self-service terminal assembly technicians, it is still very difficult for manufacturers to make high-end self-service terminals.
3. There is a big difference in the manufacturing cost between the advertising machine and the self-service terminal. The advertising machine itself has a single function and a simple structure, which can quantify inventory production. But the appearance of the self-service terminal structure is relatively complex, generally are customized products, the production cycle is long, the function modules of brand models of differential price comparison, such as a printer, and general and homebred brand of international brands have very big difference, the price of by thousands of cost gap, gap big bills receiver, industry word-of-mouth good brands, such as the brand MEI price will be higher than other brands hundreds or even thousands of yuan, and the appearance of the self-service terminal complex structure, spraying process requirement is high, the requirements of the technology of sheet metal factory will be higher, so the differences of shell also will be very big, There are hundreds of thousands of differences.
4, from the use of the machine environment, advertising machine and self-service terminal is also very different; Advertising machine use place is very popular now, basically every place we go to basically can see, such as in public places: airports, stations, supermarkets, cinemas, high-end office buildings and so on, these machines are mostly used for commercial publicity, so the performance requirements are not high.
On the contrary, the customers of self-service terminals mainly use their machines in hospitals, Banks, government agencies, cinemas, scenic spots and star-rated hotels. Their machines are mostly used for convenient services to improve work efficiency. These customers are to be practical, efficient, and on the appearance of the requirements, configuration quality to be very high, basically need a strong corporate supplier to supply.